Incorporating Social Media Into Your Business Marketing Strategy

Programme Schedule

Search Marketing – Introduction, Tactics & Strategies
(9.00 am – 11.00 am)

  1. What is Search Marketing? What are the Benefits?
  2. Search Engine Optimization (SEO)
    1. Why SEO?
    2. How to rank higher than your competitors?
    3. On Page and Off Page Optimization
  3. Search Engine Marketing (SEM)
    1. Driving traffic
    2. What is Google Adwords
    3. Optimizing Adwords Campaign
    4. Setting SEM budget

Tea Break
(10.15 am – 10.30 am)

Introduction to Social Media
(11.00 am – 11.30 am)

  1. What is Social Media marketing?
  2. What do you think when you hear Social Media?
  3. Why Social Media is a MUST for your organization?
  4. What are the Social Media Conversation Tools?

The State of Social Media Marketing: Why you should set strategy now
(11.30 am – 12.00 am)

  1. How Social Media is useful in Marketing.
  2. Creating the correct foundation for marketers to begin with Social Media.
  3. How Social Media campaigns can be managed to achieve long term business objectives.
  4. How to use Social Media to create an online presence for your company.

Social Media Target Audience and Performance Analysis
(12.00 am – 1.00 pm)

  1. How to set up goals and define your target audience.
  2. How to increase brand awareness.
  3. Improve Search engine rankings.
  4. Increase relevant visitor traffic.
  5. Improve sales for a product or service.
  6. The basics of advertising through Facebook.
  7. Optimizing your Facebook campaign.

1:00 pm – 2:00 pm

How Social Media can be a powerful tool to grow your business
(2.00 pm – 3.00 pm)

  1. How to monitor Social Media.
  2. How to engage users to follow you and the rules of this engagement.
  3. How to set up Facebook and Twitter accounts and customize your business page.

Ways to use Social Media to maximize your business success
(3.00 pm – 4.00 pm)

  1. Begin Strategically with the end results in mind.
  2. Build the Human connection.

Tea Break
(4.00 pm – 4.15 pm)

Convincing your top management to implement Social Media Marketing
(4.15 pm – 5.00 pm )

During this session we will discuss on some tips, hints and resources which will assist you in convincing your top management to enter the 21st Century and embrace Social Media.

Case Studies



Learn To Harness The Power Of The
Internet For Your Business!

Program Schedule

Write Up

If you own a local business and feel like road kill on the information superhighway, this will be the most important invitation you’ll receive this year…

Are you aware that thousands of new “buyers” are discovering the internet on any given day? In Singapore alone there were 221 million Searches done just for the month of February 2009 (comScore)

If your business is not capitalizing on effective internet marketing, you could be losing a ton of possible revenue.

Using the power of Internet has significant implications for business owners, marketers, and entrepreneurs. This highly effective online platform currently boosts around 80% (InternetWorldStats) penetration in Singapore – that’s a huge captive audience!

Knowing how to harness the power of the internet is an extremely powerful marketing strategy you can use to exponentially grow your business.

In this workshop you (participants) will learn (goals):

1. How to cut your advertising expense by 50% while you’re increasing your customer base.

2. How to automatically build a database of customers who buy from you over and over.

3. How to sell your customers before your sales event even starts!

4. How to use the internet to drive new business through your front door.

5. How one simple change to your website can start generating business the same day.

*PLUS* We will do case study on your current sites while uncovering fatal flaws of it.

*PLUS* An open floor Q&A session to answer any questions you have.