The SEO Singapore 4-part series has been designed as a means of educating local business owners on the importance of search engine visibility for their business.
Search Engine Optimization (SEO)
Many of the methods discussed in this series are considered “search engine optimization (SEO).” Some business owners shy away from SEO thinking it’s some huge monster that’s going to eat them alive.
However, SEO is something that can help them generate more leads, customers, and sales for a fraction of the cost of traditional advertising methods. SEO is a process of optimizing a website to improve search engine rankings.
In a nutshell, this is the process of getting traffic to your website. This is achieved through “on-site optimization” and “off-site optimization.”
On-site optimization should include the keywords that your business would like to rank for as well as a few other key components.
Keyword research is the most crucial part of the SEO process because the keywords you target mean everything.
Get it right and you will see major results!!
Get it wrong and it will be a waste of time, energy and money.
You can do keyword research in the Google Keyword Tool. Simply enter your main keywords into the tool and review the results.
The results will show what keywords people are searching for and how many times each keyword is searched for each month. This is powerful information for you because now you know what keywords to target in your SEO campaign.
Off-site optimization involves getting relevant backlinks to your website as well as establishing a strong presence spread out all over the Internet. This includes articles, press releases, videos, Facebook, Twitter, and any site other than yours. The more you have out there, the better.
All of these sources will contain a link back to your website will help your website rank higher in the search engines as well as giving you stronger online visibility.
You can even create a network of “mini-sites” for your business that targets different keywords and link back to your main website.
SEO is one of the most important ways to improve your profits while reducing your advertising costs. While you can try to do SEO yourself, most local businesses opt to hire a professional SEO firm like Cash Cow Consulting to help them achieve faster results and see quicker profits.
In the final part of our SEO Singapore series, we’ll talk about another method to get great search engine visibility… Stay Tuned!
If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits, please contact me to setup a free consultation…
To Massive Profits Always,
Chief Marketing Consultant