| Can people buy a product very similar to yours at a big box store, i.e. Wal-Mart? | ||
| Do you sell to consumers (B2C)? | ||
| Do you sell to other businesses (B2B)? | ||
| Is your product technical, industrial, process oriented and/or academic? | ||
| Do you sell events, memberships, experiences and/or entertainment? | ||
| Do you sell personal improvement products or travel? | ||
| Are your products or services customized, delivered in person or personalized? | ||
| Does your market have strong preconceived notions about what your prices “should” be? | ||
| Does your business harmonize with political, religious convictions, beliefs or social movements? | ||
| Is your business local or national? |