In case you missed Vols 1, 2, 3, you can read them here: Vol 1 , Vol 2 and Vol 3

Today, let’s discuss the power of information – what content do you need to put on your website that will get your business on top of your prospect’s mind.

Relevant Website Content

The content on your website should not be one big advertisement. It should be valuable information that explains how you can help your target market with their problem or solution.

Especially the home page since this is your visitors’ first stop.
Unfortunately, some businesses use their website home page as a brochure to talk about their business background, goals, missions, accomplishments, and more.

While this is great information, the home page is not the place for it. Create a different page to display this information, such as an “About Us” page.

When customers first hit your site, they’re looking for information that can BENEFIT them.

Your website content also determines how well your website will rank in the search engines. When people go to the search engines to find a local product or service such as yours, they type in the keywords – as we talked about earlier.

If your website content has your profitable keywords on it, it will enjoy higher search engine rankings when people enter those keywords.

Basically, the search engines actually read the content on your site to determine whether or not your business is “relevant” when it comes to certain searches.

In order to improve your relevance, be sure to work your profitable keywords into your website content.

Images and Graphics

Having images and graphics on your website is crucial – they help convert your message to your target audience as well as improved search engine rankings.

As they say, “a picture is worth a thousand words…”

Graphics and Images can help your visitors immediately see what your website is about as well as engage them into finding out more about your business.

Not only that, but graphics and images also make your website more pleasing to the eye.  However, be careful not to “over-do it” as it can easily become a distraction that causes your visitors to bounce.

You can also help your search engine rankings by renaming your pictures.
Google has “robots” that crawl every website to figure out what they are about based on the content.

However, they can’t see things such as images – only text.  But they can see the “name” of the images.

Therefore, it’s a good idea to use keywords when naming your images. This way, your site will gain relevance when those keywords are entered into the search engines.

Not only that, but your images will also show up in Google Images, which is where Google houses all of the images found on their search engine.

In the last and final post for this series, we’ll be discussing blogs. Do you need a blog or not? Stay tuned…

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits for your business, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

In case you missed Vol 1 & Vol 2, you can read them here: Vol 1 and Vol 2

Today, let’s discuss the power of a ‘call to action’ and what results it can bring for your business.

Strong Call-To-Action

Every page on your website should have a call-to-action, which is something that tells your visitors what you want them to do.  Depending on your type of business, this could vary.

Some businesses want their prospects to call them, some want them to email them, and some want them to come into their establishment.

Whatever you want your website visitors to do, put this on your website and make it stand out.

This probably sounds like basic information, but you’d be surprised at the number of businesses who do not have a call-to-action on their websites.

Call-to-actions have proven to help businesses convert more website visitors into actual, paying customers. Some people simply need to be told what to do when they hit your site – and it works!

Whichever call-to-action you use, just be sure to make it stand out and available on every page of your website.

The ideal place for a call-to-action is in your website header… this way, it will be shown at the top of every page of your website.

Also include the pertinent information they will need in order to perform that call-to-action.

For instance, don’t just say “Call Us Today!”…

Instead, say, “Call Us Today at XXX-XXX-XXXX!”…

Include your phone number – don’t make them search for it.

If you want them to come into your establishment, don’t just say “Come See Us Today!”…

Instead, say, “Come See Us Today at XXX Main Street City, State!”

Again, make it as easy as possible for them to act.

Speaking of contacting you…

Make sure that all methods of contact are easy for your visitors to see on all pages of your website. Some business owners make the mistake of only putting their contact information on their “Contact Us” page.

However, your contact information should be on all pages of your site to make it easy for your customers and prospects to get in touch with you.

It is very frustrating to land on a website home page only to find out that their contact phone number is not there… and now you have to search for it!

Also be sure to put a contact form on your Contact Us page so visitors can reach you right from your website.

This will give your visitors a variety of options when it comes to contacting you.

Once they fill out and submit the form, you will receive a notification at the email address you tie to the form.

In the next post, we’ll learn more about what sort of killer content you need for your website to pull in the leads.

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits for your business, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

In case you missed Vol 1, you can read it here: Vol 1.

Today, let’s discuss the “Profitable Website” connection.

The “Profitable Website” Connection
Getting traffic to your website is only one step of the process when it comes to connecting with local customers.

It’s what happens when people GET to your website that makes all of the difference in your sales and profits!

Websites should be built to ultimately convert visitors into paying customers – that’s the whole point  of having  a website.

Websites are powerful marketing tools, but unfortunately, most businesses are not using them to their full potential.

You need a website that is setup with all of the proper components to help you generate more leads and sales.

If your website is not helping you generate profits, it’s probably just costing you money, lots of it. Who needs a money-sucking piece of technology that doesn’t do anything positive for them?

Your website marketability and profitability is based on how well it is able to convert your visitors to paying customers.

Here are some components that will turn your website from an EXPENSE into a PROFIT-PRODUCING MACHINE:

Professional, Clean Layout

Your website should be clean, professional and easy to navigate if you want visitors to stick around for any amount of time.

Flashy, confusing websites only cause visitors to hit the back button as they search for information or products related to your industry.

Many businesses make the mistake of overcrowding their websites with stuff  their visitors really don’t care about.

Your website, especially your home page, should be built to grab attention quickly so people can find what they’re looking for.

Most people who visit your site simply want to know how your business can help them solve their problem or solution.

For instance, don’t put your business biography on the home page of your site. Your visitors aren’t really looking for that… they’re looking for that SOLUTION that your business can provide to them.

Let’s look at some of the other factors of a profitable website…

Lead Capture / Direct Response

You probably already know that “The Money is in the List!”

Building a list of prospects and leads should be the priority of any business owner. Once you start establishing a relationship, you will create a loyal following of buying customers.

If you are not capturing leads on your website, you are letting potential business go down the drain. If people are already visiting your website, this is the perfect opportunity to grab their contact information so you can continue to build a relationship with them.

One of the easiest ways to capture leads is by installing a lead capture system on your website.

Once you have these leads in your funnel, you can then start sending emails to them about your company. Your emails should focus on building a relationship with your list and you should only send promotions from time to time.

When done correctly, your list will love you and continue to do business with you as long as you keep giving them what they want.

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits for your business, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

In this digital age where almost everyone is wired,  most people turn to the Internet to search for LOCAL products and services.  Long gone are the days when people pick up the Yellow Pages first to find what they need.

Think about it… when is the last time you picked up yours? Wait, do you even have a copy of Yellow Pages?

The Internet is the first place people look when they need to find almost anything and everything. It has truly become an integral part of our daily lives.

To give you an idea about how powerful Internet usage is amongst consumers, here are a few statistics:

• Almost 250 million searches for products and businesses are performed per day on Google alone.
• DM News reported that 35% of all Internet searches are local.
• comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases.
• Online marketing is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%.

With billions of LOCAL searches being performed online each month, the Internet is now the marketing king when it comes to overall effectiveness as compared to the printed Yellow Pages, newspapers, and other traditional marketing methods .

Online marketing has even gone beyond the computer… mobile phone Internet usage is also growing at astonishing rates, which we will discuss in more detail in the coming posts.

The global connection created by the Internet has changed the way the world communicates, gathers information, and markets its products and services.

While the technology is fascinating, this global connection has also created problems for some local business owners.

Why?

• Local businesses are struggling to get new – and repeat – customers
• Business expenses keep rising, while profits are quickly declining
• Some local business owners are barely staying afloat – yet they are still not utilizing the power of the Internet marketing
• Some local business owners prefer to spend thousands of dollars on traditional print advertising methods, which are becoming less effective
• Local competitors are catching on the power of the Internet and leaving their counter-parts in the dust
• Most consumers have traded in their Yellow Pages for a more comprehensive online search
• Newspaper sales are down… Everywhere

Would you agree that whenever you need information or need to find a product or service, your first thought is to go online?

The Internet is THE new age marketing “must have” for all businesses. If a business wants to continue to grow and get new customers, creating an online presence is no longer an option – it’s a necessity.
The Internet provides several powerful avenues to help businesses continue to get more leads, more customers, and more profits.

This is great news, but many businesses are being left in the wind when it comes to online marketing. Their competitors are implementing online strategies that allow them to dominate their local market.

If you are not establishing a strong online presence, your chance of connecting with local customers is greatly reduced. Without it, you’re just letting money slip right through your fingertips.

The purpose of this ‘Attracting Customers with a Profitable Website‘ series is to help you learn more about the different online marketing avenues that will allow you to connect with local prospects consistently.

You will learn the different methods of online marketing that are available to you and why they’re effective.  In addition, you will learn more about how online marketing works overall so that you can have a better understanding of how it can benefit your business.

There’s nothing more frustrating than trying to decide which online marketing strategies to use when you don’t even understand them.

Some business owners avoid Internet marketing simply because they don’t understand it. Others don’t use it because they don’t think it’s effective. Others avoid it because they’ve been burned before by their “web guy.” Others don’t think it’s worth the money.

However, none of these reasons are good enough to miss out on the opportunities that online marketing can bring to your business.

In order to really connect with your local prospects and customers, there are several online marketing techniques you can use to generate a constant stream of new business.

Connecting with your local customer-base in crucial today as overall consumer spending has taken a major decline over the past few years.

Therefore, business owners are scrambling for all of the business they can get.
What better way to get new customers than to go where they spend a majority of their time?

You may be thinking, “Well, I have a website, so I’m already ‘online.’”

A website is just one small step in the world of online marketing.

Yes, having a website is an important step every business should eventually take to get an online presence. But are you driving traffic to your website? If not, what good is a beautiful website if it’s lost in the desert where no one can see it?

So in order to really connect with local consumers, there are several things you should consider…

Let’s explore the components of a Profitable Website in particular in the next post.

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits for your business, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

The SEO Singapore 4-part series has been designed as a means of educating local business owners on the importance of search engine visibility for their business.

In case you missed out on Parts 1,2 and 3 of the series… you can read them here: SEO Singapore Series Part 1 , SEO Singapore Series Part 2 , SEO Singapore Series Part 3

Google Places

Another excellent way to get great search engine visibility is by listing, claiming, and verifying your business in Google Places.

Google Places is a local business directory that allows you to profile your business and share information such as videos, photos, and hours of operation.

Google automatically lists most businesses in Google Places with very generic information – some of which is inaccurate.  Therefore, it is extremely important for you to claim and verify your listing.

This process will allow you to correct any inaccurate information as well as share additional information about your business. In order to claim and verify your listing, you simply fill out your profile and then submit it to Google.

They will contact you via phone or postcard with a verification PIN number to activate your listing. You will enter this PIN into your Google Places account to complete the process.

Google Places works 24/7 for your business when it comes to connecting with local consumers. This powerful platform gives your business “credibility” in the eyes of local consumers. Complete Google Places profiles simply receive more attention than those that are not.

Google Places is also extremely mobile friendly. Mobile users are constantly searching for products and services in their local area while on the go. Google Places allows your business to come up right on their mobile devices.

Your customers can even reviews of your business on your Google Places page.  Even better, you can actually respond to those reviews and build a strong relationship with your customers.

This will look good to people who find your page before calling you up to do business. We will discuss reviews in more detail later in this report.

Google Places business listings come up in search engine results when someone searches for your type of product or service online. In fact, Google Places usually gets more attention than organic listings when it comes to local products and services.

Usually, the top 3 results gets the most attention so you should strive to rank your website as high as you can.  Of course, the number one spot is the ultimate goal.

If you decide to setup your own Google Places account, here are a few tips just to recap:

• Be sure to fill out the complete Google Places page including pictures, videos, coupons, and any other information you can.
• Include relevant and accurate information about your business on your listing.
• Select the right categories when completing your listing for maximum effectiveness.
• Try to get as many customer reviews as possible. Offer something to your customers in exchange for them posting a review on your Google Places page.

BONUS!
To guide you through the process of setting up your own Google Places account, check out this Google Places setup video we made for Citibank Singapore
How To Setup Your Own Google Places Account

Well with that, we end our 4 part SEO Singapore series. I hope you enjoyed reading the series and gained insight into the powers of SEO for your business.

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits, , please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

The SEO Singapore 4-part series has been designed as a means of educating local business owners on the importance of search engine visibility for their business.

In case you missed out on Part 1 and Part 2… you can read them here: SEO Singapore Series Part 1 and SEO Singapore Series Part 2

Search Engine Optimization (SEO)

Many of the methods discussed in this series are considered “search engine optimization (SEO).” Some business owners shy away from SEO thinking it’s some huge monster that’s going to eat them alive.

However, SEO is something that can help them generate more leads, customers, and sales for a fraction of the cost of traditional advertising methods. SEO is a process of optimizing a website to improve search engine rankings.

In a nutshell, this is the process of getting traffic to your website. This is achieved through “on-site optimization” and “off-site optimization.”

On-site optimization should include the keywords that your business would like to rank for as well as a few other key components.

Keyword research is the most crucial part of the SEO process because the keywords you target mean everything.

Get it right and you will see major results!!

Get it wrong and it will be a waste of time, energy and money.

You can do keyword research in the Google Keyword Tool. Simply enter your main keywords into the tool and review the results.

The results will show what keywords people are searching for and how many times each keyword is searched for each month. This is powerful information for you because now you know what keywords to target in your SEO campaign.

Off-site optimization involves getting relevant backlinks to your website as well as establishing a strong presence spread out all over the Internet. This includes articles, press releases, videos, Facebook, Twitter, and any site other than yours. The more you have out there, the better.

All of these sources will contain a link back to your website will help your website rank higher in the search engines as well as giving you stronger online visibility.

You can even create a network of “mini-sites” for your business that targets different keywords and link back to your main website.

SEO is one of the most important ways to improve your profits while reducing your advertising costs. While you can try to do SEO yourself, most local businesses opt to hire a professional SEO firm like Cash Cow Consulting to help them achieve faster results and see quicker profits.

In the final part of our SEO Singapore series, we’ll talk about another method to get great search engine visibility… Stay Tuned!

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

The SEO Singapore 4-part series has been designed as a means of educating local business owners on the importance of search engine visibility for their business.

In case you missed out on Part 1… you can read it here: SEO Singapore Series Part 1

The “Search Engine Visibility” Connection

We’ve already discussed the fact that most consumers search for local products and services using the Internet in Part 1.

Now, let’s look at a couple of specifics when it comes to consumer search engine usage:

• Surveys show that 85% of Internet users find websites through search engines.
• 98% of people searching for something online never go past the first page of search results.

These powerful statistics show how crucial search engine visibility is when it comes to connecting with your local customers.

Most people today go straight to the search engines to find local businesses. So naturally, this should be a major focus when it comes to marketing.

Google.com, Yahoo.com, and Bing.com are the three largest search engines in the world – Google of course, being the largest.

In fact, there are approximately 250 million searches for products and services performed per day on Google alone.

You probably understand how the search engines work if you use a computer. But just in case you don’t, here’s a brief description of how Internet search engines work.

• People go to their search engine of choice and enter a few words to describe what they’re looking for in the search box. These are called “keywords”.
• The search engine returns results based on those keywords.
• The person doing the search scans the list of results to complete their search.

Obviously, the higher ranking websites receive the most attention, so this is where you want to be.

There are several different types of results that come up in the Google search engine:
• Sponsored/Pay-Per-Click(PPC) Ads – ads that you pay for
• Google Places – free local business directory
• Organic Results – websites that rank naturally (also free)

Your goal as a business owner should be to own a high-ranking spot in all of them. Organic (natural) search result listings receive 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC), so shoot for organic rankings even if you decide to do PPC.

The higher the better… Since 98% of consumers don’t go past page one when doing searches, you at least want to be on page one.

So, how do you boost your search engine rankings to attract new customers?

Stay Tuned for SEO Singapore series part 3…

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

Seo Singapore

After some research and having talked to alot of local business owners like yourself, I find that they still don’t understand the power of search engine visibility that will generate customers for them consistently.

As such, I’ve decided to do a 4-part series on Search Engine Optimization (SEO) in Singapore as a means of educating you on the importance of search engine visibility for your business. This 4 part series is titled ‘SEO Singapore‘. Let’s get right into it…

The FACTS About Consumer Internet Usage

Today, most people turn to the Internet to locate LOCAL products and services. Long gone are the days when people picked up the Yellow Pages first to find what they need.

Think about it… when was the last time you picked up yours? Most people these days don’t even know the Yelllow Pages exist anymore because they use the internet.

The Internet is the first place people look when they need to find just about anything. It has truly become an integral part of our daily lives.

To give you an idea about how powerful Internet usage is amongst consumers, here are a few statistics:

• Almost 250 million searches for products and businesses are performed per day on Google alone.
• DM News reported that 35% of all Internet searches are local.
• comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases.
• Online marketing is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%.

With billions of LOCAL searches being performed online each month, the Internet has officially surpassed the printed Yellow Pages book, newspapers, and other traditional marketing methods when it comes to overall effectiveness.

Online marketing has even gone beyond the computer, mobile phone Internet usage is also growing at astonishing rates, which we will discuss in more detail later.

The global connection created by the Internet has changed the way the world communicates, gathers information, and markets its products and services.

While the technology is fascinating, this global connection has also created problems for some local business owners.

Why?

• Local businesses are struggling to get new – and repeat – customers
• Business expenses keep rising, while profits are quickly declining
• Some local business owners are barely staying afloat – yet they are still not utilizing the power of the Internet marketing
• Some local business owners prefer to spend thousands of dollars on traditional print advertising methods, which are becoming less effective
• Local competitors are catching on the power of the Internet and leaving their counter-parts in the dust
• Most consumers have traded in their Yellow Pages for a more comprehensive online search
• Newspaper sales are down everywhere

Would you agree that whenever you need information or need to find a product or service, your first thought is to go online?

The Internet is a new age marketing “must have” for all businesses. If a business wants to continue to grow and get new customers, creating an online presence is no longer an option – it’s a necessity.

The Internet provides several powerful avenues to help businesses continue to get more leads, more customers, and more profits.

This is great news, but many businesses are being left in the wind when it comes to online marketing. Their competitors are implementing online strategies that allow them to dominate their local market.

If you are not establishing a strong online presence, your chance of connecting with local customers is greatly reduced. Without it, you’re just letting money slip right through your fingertips.

The purpose of this SEO Singapore series is to help you learn more about the different online marketing avenues that will allow you to connect with local prospects consistently.

You will learn the different methods of online marketing that are available to you and why they’re effective. In addition, you will learn more about how online marketing works overall so that you can have a better understanding of how it can benefit your business.

There’s nothing more frustrating than trying to decide which online marketing strategies to use when you don’t even understand them.

Some business owners avoid Internet marketing simply because they don’t understand it. Others don’t use it because they don’t think it’s effective. Others avoid it because they’ve been burned before by their “web guy.” Others don’t think it’s worth the money.

However, none of these reasons are good enough to miss out on the opportunities that online marketing can bring to your business.

In order to really connect with your local prospects and customers, there are several online marketing techniques you can use to generate a constant stream of new business.

Connecting with your local customer-base in crucial today as overall consumer spending has taken a major decline over the past few years.

Therefore, business owners are scrambling for all of the business they can get.

What better way to get new customers than to go where they spend a majority of their time?

You may be thinking, “Well, I have a website, so I’m already ‘online.’”

A website is just one small step in the world of online marketing.

Yes, having a website is an important step every business should eventually take to get an online presence. But are you driving traffic to your website? If not, what good is a beautiful website if it’s lost in the dessert where no one can see it?

So in order to really connect with local consumers, there are several things you should consider.

Let’s explore Search Engine Visibility in particular… in part 2 of our SEO Singapore series next week.

If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits, please contact me to setup a free consultation…

Yes Hari, I’m Ready To Boost Up My ROI!

To Massive Profits Always,
Hari Das
Chief Marketing Consultant

Seo Singapore

Seo Singapore Company

Seo Company Singapore Testimonial

It is commonly accepted fact that search engine optimization is probably the most effective internet marketing investment. The most crucial of all is to access SEO Singapore Companythat is a class apart. Cash Cow Consulting’s main aim is to get the results through technology, sementic, useful and moral SEO practices.

SEO Singapore Company main aim is to help our customers to reach the top. Our knowledge and experience in this area will help you get a piece of the pie, which you might be losing otherwise to your competition.

SEO Singapore Company combined with dedicated and professional expert team, who can really make the difference on your website by tweaking your project for superior rankings. We offer best services comparing with other organization. This company believes in good search engine optimization but is depend on various inter-related factors such as link popularity, stickiness’ of the site, web site design, keyword-rich web site contents, RSS Feeds, Froogle Feeds, search engine submissions and decent web site promotion on the internet.

It’s a compelling web presence is only the beginning-in terms of efficacy and impact. Our SEO in Singapore Company strongly believes in the power of internet as key elements of progressive social change. This explains the web sites work, writing, and career are all focused on these topics. Our work in evangelizing things like search engine tools and SEO technology is grounded in the belief that the best and most significant use of computers is as communication apparatus.

Seo Singapore Company

SEO Firm In Singapore

Marketing Tips By SEO Firm in Singapore

SEO firm In Singapore

We are an established SEO Firm in Singapore.

SEO and Online Marketing has to be the most exciting area of marketing. The results of a properly executed SEO campaigns are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer by just a fraction of a percent, you can turn a slight profit into windfall profits.

So one of the key questions marketers have always ask us as an SEO Firm in Singapore is, “How do I as a business execute a successful SEO campaign in Singapore?” Well, short of saving hire us and we will take care of everything, I will give sou some marketing tips and excellent techniques for making sure your online marketing in Singapore pull a stronger response.

The key is to review the techniques and customize it to you business . Pick the ones that apply to your situation and put them to work. Your bank account will be glad you did!

Follow us on this blog to learn from online and offline marketing tips for small business in Singapore.
Find a full suite of SEO Firm in Singapore.

SEO Firm In Singapore