In case you haven’t heard the news… your website needs a blog.
A “blog” is a web-log website feature that allows you to post fresh, new content consistently.
Google and the other search engines LOVES fresh, unique, constant website content and a blog is the perfect way to give them what they want.
The more content your website has, the better.
A blog can be viewed as an online journal that you make posts about your business. The content can be short, sweet and to the point – meaning it’s easy to create. However, you should post frequently and build a substantial amount of fresh content for your website on a consistent basis.
How often you post depends on your type of business, but you should post anywhere from every day to at least once per week.
The search engines don’t like stagnant websites. Websites with no “action” are considered irrelevant for their keyword terms and they lose rankings along the way.
Blogging also allows you to brand yourself as the expert in your field. You can answer questions and provide valuable information about your industry on a frequent basis. Just remember to use keywords that relate to your business in your posts for optimal results.
A “keyword” is a word or phrase that people type into the search engines to find your type of product or service. Your role as a business owner is to optimize your web properties to capitalize on some of those keywords by including them in your content.
But don’t over-think things… keep it simple.
Once prospects find your business based on your website content, you could have a new customer for life.
Setting up a blog is a big step and it can be accomplished a couple ways.
You can have an independent blog, which would be located on a separate domain from your website… or you can have a blog attached right onto your website.
The method you choose depends on what makes the most sense for your type of business.
The best independent blogging platform is WordPress. It’s easy to install, configure, and setup. Not only that, but maintaining a WordPress blog is simple once you learn your way around the back office.
One of the best features of WordPress is that it allows you to add several features and options to your website without having to know a bunch of HTML and coding.
In a nutshell, WordPress blogs are great for feeding the search engines with fresh content.
However, if you already have a WordPress website, you can simply add on a blog to your existing website. This is a simple process and will help you boost your website’s rankings as well as keep in touch with your customers and prospects.
I hope you enjoyed this report. If you would like professional help implementing any of the methods you read about in this report, please contact me at _____________________ to setup a free consultation