Today, let’s discuss the power of information – what content do you need to put on your website that will get your business on top of your prospect’s mind.
Relevant Website Content
The content on your website should not be one big advertisement. It should be valuable information that explains how you can help your target market with their problem or solution.
Especially the home page since this is your visitors’ first stop.
Unfortunately, some businesses use their website home page as a brochure to talk about their business background, goals, missions, accomplishments, and more.
While this is great information, the home page is not the place for it. Create a different page to display this information, such as an “About Us” page.
When customers first hit your site, they’re looking for information that can BENEFIT them.
Your website content also determines how well your website will rank in the search engines. When people go to the search engines to find a local product or service such as yours, they type in the keywords – as we talked about earlier.
If your website content has your profitable keywords on it, it will enjoy higher search engine rankings when people enter those keywords.
Basically, the search engines actually read the content on your site to determine whether or not your business is “relevant” when it comes to certain searches.
In order to improve your relevance, be sure to work your profitable keywords into your website content.
Images and Graphics
Having images and graphics on your website is crucial – they help convert your message to your target audience as well as improved search engine rankings.
As they say, “a picture is worth a thousand words…”
Graphics and Images can help your visitors immediately see what your website is about as well as engage them into finding out more about your business.
Not only that, but graphics and images also make your website more pleasing to the eye. However, be careful not to “over-do it” as it can easily become a distraction that causes your visitors to bounce.
You can also help your search engine rankings by renaming your pictures.
Google has “robots” that crawl every website to figure out what they are about based on the content.
However, they can’t see things such as images – only text. But they can see the “name” of the images.
Therefore, it’s a good idea to use keywords when naming your images. This way, your site will gain relevance when those keywords are entered into the search engines.
Not only that, but your images will also show up in Google Images, which is where Google houses all of the images found on their search engine.
In the last and final post for this series, we’ll be discussing blogs. Do you need a blog or not? Stay tuned…
If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits for your business, please contact me to setup a free consultation…
To Massive Profits Always,
Chief Marketing Consultant