In case you missed Vol 1, you can read it here: Vol 1.
Today, let’s discuss the “Profitable Website” connection.
The “Profitable Website” Connection
Getting traffic to your website is only one step of the process when it comes to connecting with local customers.
It’s what happens when people GET to your website that makes all of the difference in your sales and profits!
Websites should be built to ultimately convert visitors into paying customers – that’s the whole point of having a website.
Websites are powerful marketing tools, but unfortunately, most businesses are not using them to their full potential.
You need a website that is setup with all of the proper components to help you generate more leads and sales.
If your website is not helping you generate profits, it’s probably just costing you money, lots of it. Who needs a money-sucking piece of technology that doesn’t do anything positive for them?
Your website marketability and profitability is based on how well it is able to convert your visitors to paying customers.
Here are some components that will turn your website from an EXPENSE into a PROFIT-PRODUCING MACHINE:
Professional, Clean Layout
Your website should be clean, professional and easy to navigate if you want visitors to stick around for any amount of time.
Flashy, confusing websites only cause visitors to hit the back button as they search for information or products related to your industry.
Many businesses make the mistake of overcrowding their websites with stuff their visitors really don’t care about.
Your website, especially your home page, should be built to grab attention quickly so people can find what they’re looking for.
Most people who visit your site simply want to know how your business can help them solve their problem or solution.
For instance, don’t put your business biography on the home page of your site. Your visitors aren’t really looking for that… they’re looking for that SOLUTION that your business can provide to them.
Let’s look at some of the other factors of a profitable website…
Lead Capture / Direct Response
You probably already know that “The Money is in the List!”
Building a list of prospects and leads should be the priority of any business owner. Once you start establishing a relationship, you will create a loyal following of buying customers.
If you are not capturing leads on your website, you are letting potential business go down the drain. If people are already visiting your website, this is the perfect opportunity to grab their contact information so you can continue to build a relationship with them.
One of the easiest ways to capture leads is by installing a lead capture system on your website.
Once you have these leads in your funnel, you can then start sending emails to them about your company. Your emails should focus on building a relationship with your list and you should only send promotions from time to time.
When done correctly, your list will love you and continue to do business with you as long as you keep giving them what they want.
If you would like professional help implementing any of the methods you read about in this series to achieve faster results and quicker profits for your business, please contact me to setup a free consultation…
To Massive Profits Always,
Chief Marketing Consultant